C2 Group
Creative Direction / Brand Identity / Marketing & Visual Communications
01 / Brand Identity & Guidelines
C2 Group is an infrastructure intelligence firm supporting utilities, public agencies, and engineering partners through engineering, inspections, data, and consulting services.
As Creative Director and Marketing Lead, I oversee the company's visual identity, marketing materials, and client-facing communications. My work includes developing brand guidelines, maintaining design consistency, managing social media content, and directing photography and visual assets.
I also lead the design and production of proposals, including RFPs, RFQs, and SOQs, from initial kickoff through final submission. This involves reviewing solicitation requirements, collaborating with engineers and project managers, developing layouts and templates, coordinating print production, and ensuring materials meet submission requirements and deadlines.
Across these responsibilities, I combine graphic design, creative direction, and project coordination to strengthen C2 Group's brand presence and communicate complex technical information clearly.
As part of C2 Group's brand refresh, I developed a comprehensive set of brand guidelines to establish a consistent visual identity across the company's communications.
The guidelines define standards for logo usage, color palettes, typography, graphic elements, photography, and brand applications. The goal was to create a cohesive design system that reflects C2 Group's technical expertise while maintaining clarity and professionalism across print and digital materials. As part of C2 Group's brand refresh, I developed a comprehensive set of brand guidelines to establish a consistent visual identity across the company's communications.
The guidelines define standards for logo usage, color palettes, typography, graphic elements, photography, and brand applications. The goal was to create a cohesive design system that reflects C2 Group's technical expertise while maintaining clarity and professionalism across print and digital materials.
